Designing Products, Not Just Boards

The Shift to Product-centric Design

This white paper explores the benefits of product-centric design and how it differs from current-generation PCB-centric processes and tools. Industry-leading products now compete on function, price, performance, size, weight and style. The initial purpose of a new product is typically commoditized over time.

Industry-leading products now compete on function, price, performance, size, weight and style. The initial purpose of a new product is typically commoditized over time. For instance, consider the extended life cycle of a mobile phone with the initial purpose of completing a call with good sound quality without a wire. The mobile phone is now in Stage 4 of the extended product life cycle where call quality has been commoditized and other factors now play a critical competitive role. Products must evolve to stay competitive and so must the product development processes.

Product-centric PCB design white paper

Topics:

  • Building more competitive products
  • Extended product life cycle – the mobile phone
  • The PCB-centric product development process
  • The shift to product-centric design
  • Designing products with product-centric design

Presenter:

Bob Potock, ZukenBob Potock is Vice President of Marketing for Zuken USA and has been involved in hardware and embedded software development throughout most of his career. While in the Electronic Design Automation industry he has held senior product management positions in the areas of design data management and system-level design. He has held positions at AT&T Bell Labs, Mentor Graphics and Intel. Bob holds a BSEE degree from Case Western Reserve University and an MBA from Regis University.

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